eReading Survey Findings and Research: A Look Behind The Numbers > TOC 2011

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Sarah Weinman (DailyFinance), Kelly Gallagher (R R Bowker), Peter Hildick-Smith (Codex-Group LLC)  / 2:30 pm / Tuesday / 02-15-2011

Wondering what’s behind the numbers of the most recent ereading research reports?

Join Sarah Weinman as she moderates a panel of ereading study authors for an in-depth discussion of their methodologies, respondents, data sources, and of course – results.

Sarah Weinman / DailyFinance

Sarah Weinman is the proprietor of Confessions of an Idiosyncratic Mind and a freelance writer focusing on books and the publishing industry. A freelance writer based in New York, she is the crime fiction columnist for the Los Angeles Times and contributes to publications including the Washington Post, the Baltimore Sun, the Guardian, Maclean’s, and Poets & Writers. [snip]

Kelly Gallagher / R R Bowker

Kelly Gallagher serves as VP of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including a newly launched consumer research panel surveying over 30,000 consumers on media behaviors and purchasing trends.
[snip].

Peter Hildick-Smith / Codex-Group LLC

Peter Hildick-Smith is President of Codex-Group, a pioneer in digital book audience research, founded in 2004. The firm tracks and forecasts digital book trends for the publishing industry, and its digital pre-publication market testing Book Identity and Author Equity programs help publishers boost new book discovery and purchase conversion rates, develop author audiences, and increase new book sales.[snip]

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Source

[http://www.toccon.com/toc2011/public/schedule/detail/17491]